Search Engine is software system which is used to show results to user as per there query on search engine. Search Engine Optimization is nothing but boosting of our website as per following some rules, so it will be appearing on first search result. Visibility on first page result is very important for every business as it directly proportional to traffic on website & business conversion. There are Different strategy is used for SEO out of which two major strategies are On Page Optimization& Off Page Optimization. In On Page Optimization we Directly perform action & changes on website such as URL structuring, Meta Keywords, Meta Descriptions, Schema, Robots File etc. Various Tools are available for Proper analysis of website such as Google Analytics, Google webmaster, SEO quack etc. In Off Page Optimization we perform indirect activity to make awareness about our website. Basic activities such as web Directory submission, Business Listing, Blog submission, Forum Posting, Article Submissions, Blog Commenting, Signature Building, Link Building etc. “Step in Digital” will help to make practical implementations of each module.