Digital Marketing is a very vast field of Marketing in which we reach the doorsteps of the user via online media. There are lots of definition’s available which describes the term Digital Marketing out of which some basic summary of that is “Promoting Product, Services of Business via online media”.
We can’t merge all scenarios about digital marketing but in short, we use different types of strategies to reach out the audience via different media such as Google Advertisement, Search Engine Optimization, Social Media Marketing etc. Before to describe digital marketing lets have look on the Marketing.
This type of Marketing is very traditional in which we use some old platforms to make branding of our business such as Newspaper, Flyers, Radio, Television, Billboard advertising along roads and highways, Magazine Ads etc. There are lots of drawbacks available about the traditional way of marketing such as Time Consuming, Expensive, Limited audience, Difficult to measure record etc. To avoid such things nowadays digital marketing is very attractive to the user for promotion.
Modules of Digital Marketing
1]Search Engine Optimization
Search Engine is software system which is used to show results to the user as per there query on the search engine. Search Engine Optimization is nothing but boosting our website as per following some rules, so it will be appearing on the first search result. Visibility on the first-page result is very important for every business as it directly proportional to traffic on website & business conversion. There are Different strategy is used for SEO out of which two major strategies are On Page Optimization & Off Page Optimization. In on Page Optimization, We Directly perform action & changes on a website such as URL structuring, Meta Keywords, Meta Descriptions, Schema, Robots File etc. Various Tools are available for Proper analysis of website such as Google Analytics, Google webmaster, SEO quack etc. In Off Page Optimization we perform an indirect activity to make awareness about our website. Basic activities such as web Directory submission, Business Listing, Blog Submission, Forum Posting, Article Submissions, Blog Commenting, Signature Building, Link Building etc.
2]Social Media Marketing
Social Media is one of the best platforms to make branding of your website, Product, Services etc. This media is very affordable to make awareness of your services to the large audience. In social marketing there are different types of media are available out of which some popular media such as Facebook, Twitter, Linked In, Instagram, Pinterest etc. With the help of these media, we can promote our ads as per the business requirement, the area of Interest, Location targeting, age targeting, gender-wise targeting etc.
3]Pay Per Click
Pay Per Click is Method of Advertisement in which we pay an amount as per click is done by the user on our ads. PPC is paid method of advertisement fast process to show your brand visible in very short time. SEO is Free of charge Strategy useful to boost your website with the help of Organic way, but it will take too long time to make your website visible. Apart from that PPC Ads will be Appear on Google Search page from the first day. There are various modules available in Google AdWords Pay per Click out of which some basic Modules such as Search Advertisement, Display Advertisement, YouTube Advertisement, App Advertisement, Shopping Advertisement, Mobile Advertisement etc.