Prepare detailed strategy reports. Identify the least expensive but most powerful and profitable keywords for client sites. Improve a company's organic search results. Write effective headlines, body copy, and websites. Ensure websites are filled with optimal keywords. Place keywords appropriately in copy to gain most search engine traffic. Write effective call-to-action statements. Write original, powerful SEO content for blogs and websites. Implement off-page SEO content strategies such as coding. Effectively use header tags. Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.